Today's costly business change Process & Culture
is in urgent need of renewal

There is pressure to reduce costs in business and in government whilst at the same time the costs of bringing about essential change are continuing to escalate. Traditional change management practices have failed to address this growing problem and a more cost-effective way forward for managing today’s business change challenge needs to be found.

A new book, The Drowning Director by Geoff Codd, addresses this need through the introduction of the UNITY change management framework. The adoption of the UNITY way forward addresses many issues that currently bedevil the cost-effective business exploitation of information technology, and it produces much needed benefits including:

Brief comment on some of the background and business challenges involved in making the transition to the UNITY way forward can be found using the page links above, as can the background to the author.

"I think that there's a real need for a book with this kind of analysis and these types of
  messages. It has homed in on the key issues and explained them well"

Sir George Cox, Director General - the Institute of Directors (1999-2004)

The Drowning Director is published in hardback by Pen Press Publishers Ltd. 25 Eastern Place,
Brighton, East Sussex, BN2 1GJ, UK.          ISBN 978-1-906206-38-3          UK £25.00
and is available from www.amazon.co.uk, www.waterstones.co.uk and via all good bookshops.